D&AD

‘Wrigley’s EXTRA Support’

Mental health is alot more spoken about now a days, but people still find it a very differcult topic to talk about. I have had my own experiences where I have been asking for help but my friends don’t always know what to say. I produced a new design of chewing gum packaging targetted at a Gen Z audience, which has accss to conversation prompts to make every conversation around mental health just a little bit easier. I have used humour and bright colours, with a very serious underlying message to attract my Gen Z audience. Due to water damage half way through the project my laptop broke and the technology gods were not on my side and I lost alot of the process, I still pulled through and managed to make an outcome I was happy with. Let’s keep every conversation refreshing.